New look for C&LCategorised in: Company news | Posted on: 18 January 2021
18th January 2021
Today marks the first day of our new look. We have been working on creating a new brand identity for a while and are very excited to be launching it today!
We love it; it’s clean, crisp and modern and the colours respect the history of where we have come from. The new logo allows us to differentiate our branding across the business and enables us to stand out louder and prouder in the industry. We have big ambitions and believe the new branding is a big step forward in ensuring we realise our goals.
C&L, for many years, were closely aligned with the Buildbase company and branding, along with (at the time) Buildbase, Hirebase, Electricbase and Plumbase. All of which had the same logo style, font, and colours.
The brand guidelines stated that Red, White, Black and Grey were all ‘allowed’ colours, but that Red and white were the main ones to be used, and there is a specific pantone reference for the red.
We have kept the same pallet of colours as they are embedded in the industry and we felt that the red is synonymous with our business.
We wanted to create a fresher and ‘cleaner’ logo which demonstrates our specialism of both Civils and Lintels, (hence the prominent ‘C’ and ‘L’), but also to move away from the old Buildbase logo, to allow us to demonstrate our position as a proud stand-alone business within the Grafton Group.
2021 is going to be a big year for us and starting the year with a clear brand identity is just the beginning!